Записи с меткой keywords

Юзабилити сайта

What should be the site usability

Usability is derived from the English word «usability», which means: convenience, comfort, advantage.

With reference to the World Wide Web, this implies psychologically and aesthetically convenient interaction software with Internet users. That is the person, once on some resource, should fully enjoy its simplicity, friendliness and functionality.

This shows that the usability of the site is very important. Any visitor, a page of resources, quickly scans it, wasting no more than 8-10 seconds. If the look and navigation of it than do not suit you, then he immediately goes away (Seo optimization strategy).

The main disadvantages that affect the usability:

— The page is loaded for a long time — if the page loading is performed more than 8 seconds, 85% of users go to other resources;
— Low quality content — it is a copy-paste or poorly written nonliterary language;
— Ill-conceived design — people do not come to the site to admire the design and obtain information, but if the text on the page merges with the general background, the colors of the unpleasant hurt the eyes, then it will not add to traffic;
— Bad and confusing navigation — it is one of the main reasons that discourages visitors;
— A large number of advertising — advertising overloaded resource blocks many users cause irritation.

What should be the site usability

Visitors fundamental importance attached to navigate. People are attracted sharpness and clarity. One must know where he can get to the page on which there is, and if he can once again return to seamlessly interest to him, content, view other sections of the resource.

By creating your Internet project, it is necessary to provide a site map and place it links to all pages. This kindly include not only visitors but also the search engines.

All pages should be made the same way. This underlines the thematic unity of the project and its integrity. It is desirable that the CSS file was alone. This will provide the ability to quickly make changes to the design, if such actions will be needed in the future.

When placing the graphic elements should always fill a parameter called alt. Some users disable in your browser settings display images, so they see empty rectangles instead of drawings. But when alt is full, people can read a description and an overview of the graphic image or photograph.

How to get to the site TOP

How to get to the TOP site

Sometimes it happens that the site is moving a few months, but can not achieve high rankings in the search results. Hence the low number of visitors, and, respectively, and a small profit. This happens usually due to a wide variety of design errors.

Here it should be noted at once that you can get in the top only with proper content optimization. If it is insufficient or on the contrary, the excess, then requests for competitive break even at the 20th position is very difficult.

The main attention should be paid to the proper selection of keywords (Keyword selection). And for that you must correctly generate semantic core. If a commercial site, then the request should be commercial rather than information.

Yandex search engine focused primarily on the information. Man must find an answer to the question that he cares, but are not familiar with the proposals for the implementation of a variety of goods and services. Commercial same query is formed otherwise. And if the resource that you sell, it will be at the lowest position in the information extradition.

It is very difficult to get in the top, if the landing page are the keywords of different types. Here it is necessary to adhere to the iron rule, which states that one page should always be optimized under one keyword. If, for example, a site dedicated to the construction category, the keywords «parquet» and «laminate» should move to different pages, rather than one. Otherwise, both the query will not appear in the first position.

To promote your site is very important reference weight. But not the number of links and their quality. «Weight» one resource may correspond to the «weight» of 20 or more sites. It is also very bad if missing links that have long led the resource. This is regarded by the search engines as a big minus and has an appreciable effect on the site in the search results.

How to use keywords

How to use keywords

Using a larger number of keywords.

Lack of text pages — the problem is serious. Some sites do not focus on the content; sometimes this approach is quite effective in terms of design and usability (usability). But search engines focus on content — ie the text that they can read. In general, the larger the text — to choose the right keywords — the better.